Stephen Manallack, Director at EastWest Academy shares his unique experience set doing business with the world’s fastest growing emerging economy in his latest blog 20 Essential Tips for doing business with India.
Doing business with India? Enterprises in the west are looking at collaboration and business links with India – but it is not easy, requires patience and a lot of understanding. Even NRI’s can find the landscape different. Here are some tips that might help your experience, but keep in mind you will find many variations and contradictions of these points in the very diverse and exciting India market:
The language barrier is real – even English
India has some 26 major languages, but your Indian counterpart will almost certainly speak English, which itself can be a problem – it creates the illusion of communication and understanding. Many of us speak English and think western – your Indian partner speaks English and thinks Indian, so take care to build real understanding. Also keep in mind there are “many Indias” with many different languages and ways of thinking.